The New Universe Evolutionary Worldview is sometimes called humanity's 2nd Enlightenment era. For perspective, the 1st Enlightenment (18th-century Europe and America) is estimated to have been launched by approximately 1,000 advanced minds. These minds held and propagated the enlightenment ideas with only an estimated 10 individuals willing to finance the spread of these new ideas.
The SECOND POWER is that of allurement. It's the way in which the whole universe holds itself together. At the level of the galaxies, we call this the gravitational interaction. Gravity is what keeps the galaxies in place; it's what draws the stars together. At the level of molecules, it has a different name: it's called the electromagnetic interaction. The atoms and molecules in our body are being held together moment by moment by the attractive force of electromagnetism. The word allurement points to all these various forms of attraction.